It’s perfectly normal to veer off the common path once in a while. All of us do it — we create businesses that we want to see in the world because no one else has done it quite like us and usually it is out of an urge to create. Human beings are creative people, so it is only natural to want to create new things and strive towards fulfilling those needs. But sometimes we need to identify our company’s goals before we can create the business we truly want in the world (and have it succeed).
Use your Passion to Drive your Business Forward
All great businesses start with a simple goal behind them and we will name this your “call to action” (and the beginning of your action plan). I’m willing to bet that when you created your company you did it with a specific goal in mind, but what was that goal? You need to be able to identify not only the reason you created or want to create a business, but underline the fundamental truth behind your business strategy. In other words, you need to be able to demonstrate your passion to future clients to sell them products that they should care about. All successful companies grew from the passion of entrepreneurs and they created something new because they wanted to influence the world around them. And you need to be able to draw on that passion if you want to be a successful entrepreneur.
Ask Yourself: Are you Working Towards your Goals?
Are you constantly doing everything you can to achieve your goals and ensure that your company is on the right path? Be honest with yourself. If there are any reasons that your company has strayed off the path you started for it then confront those issues. Maybe you have a troubling employee that is not representing those goals you set forth, or maybe something else is wrong with your business. Many of these issues are easily fixable, and when dealt with, can easily improve your business and open up the possibility for your income to grow.
Stray off the Beaten Path
You’ve probably heard this before from many famous artists and philosophers, but you’ll hear it again from me: as Robert Frost said, you need to “take the road less travelled” when you can. By diverting from the common paths taken by many other businessmen you will open yourself to new opportunities and develop your business strategy. There is a reason why doing something new and refreshing works in the business community: many companies are stuck doing the same thing over and over expecting different results (which is the definition of insanity itself).
Look at companies like Subway: once they advertised the fact that they were a “healthy” fast food chain their sales improved and started drawing in new crowds that would have gone somewhere else. The reason why this was a smart move is because most of Subway’s food is healthier on a surface level: their sandwich bread is healthy and their eating option are low in calories (at least initially). Throw in customer choice, and you have a successful name brand business.
So do something different. You may reap the benefits in the future — and if not, there is no harm in trying something new.
If you want to grow your business you need to be open to getting your name out there and the best way to do this is by advertising.
There are many different avenues for advertising: you can post an ad in the local newspaper, write a blog, use social media, use pay-per-post ads or generate buzz through word of mouth.
However you plan to advertise your business is keep it focused. What I mean is that by keeping your advertising concentrated on a specific avenue, you open yourself to better possibilities — and that’s smart. Another term for this strategy is targeted advertising and this type of advertising works because it keeps you focused on the niche you’re trying to appeal to.
So find your niche and get going. And let us know in the comment section how you have used your passion to grow your business and what methods have or have not worked for you in the past.