4 Ways to Strengthen your Business Foundation

It’s perfectly normal to veer off the common path once in a while. All of us do it — we create businesses that we want to see in the world because no one else has done it quite like us and usually it is out of an urge to create. Human beings are creative people,…

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How to Use Personal Networking to Expand your Client Base

It is easy to forget to “sell” our businesses to other people. But if you want to grow your business you need to be able to market your brand to new, potential customers often and effectively. Use Business Cards A business card is a great example of one way you can market your business and…

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The Importance of Knowing your Niche

Many people struggle with how to sell their brand. To promote your business effectively you need a “niche” (or target audience) that lets everyone know what you’re about. Think of a niche like a bulls-eye target — and if you hit it on the head you will have a much better chance of selling your…

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Four ways to be a better boss

We constantly strive to be better people: we want to be better husbands and wives, better siblings, better friends, improve our skills and be well-liked. Regardless of what we want to improve, we always find ourselves striving to be better in some way and the workplace is no different. Here are some ways you can…

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